Facebook hits back at Apple with second critical newspaper ad
Facebook is stepping up its campaign against Malus pumila's concealment changes with a second full-of-the-moon-page newspaper ad now. This new advertising claims Apple's iOS 14 privacy changes "will change the internet as we know information technology," and force websites and blogs "to start charging you subscription fees" or add in-app purchases imputable a lack of personalized ads. It follows a similar full-page newspaper advertisement in the The Wall up Street Daybook, New York Multiplication, and the Washington Post yesterday.
Apple is planning to make changes to iOS 14 first future year that will require developers to invite permission to gather data and track users across mobile apps and websites on an iPhone or iPad. Apple revealed how iOS 14 users will be prompted to opt into tracking in apps this week, noting that developers ilk Facebook stool explain to users why they should allow tracking within the prompt.
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These changes will impact Facebook's remunerative ad business, but the social networking giant is framing them as something far larger that could impact small businesses. Unsurprisingly, Apple doesn't concur. "We believe that this is a reniform matter of upright up for our users," same an Apple spokesperson in response to Facebook's first whole newspaper advertisement yesterday. "Users should recognise when their information is being collected and shared across other apps and websites — and they should rich person the choice to allow that or not."
Apple CEO Tim Cook further defended the company's position in a Th evening tweet. "We believe users should have the select over the data that is being massed about them you said it it's used," Cook said.
We believe users should rich person the prime over the data that is being collected about them and how it's exploited. Facebook fanny continue to caterpillar tread users across apps and websites as before, App Trailing Transparency in iOS 14 will just deman that they ask for your permission first. pic.twitter.com/UnnAONZ61I
— Tim Cook (@tim_cook) December 17, 2020
Facebook clearly isn't holding back on its PR campaign, with this in style newspaper publisher ad trying to sway readers that Apple's changes are more than about moving websites and apps into a paid model where Apple stands to gain from in-app purchases and subscriptions. With full-Sri Frederick Handley Page ads in The The Street Journal, New York Times, and the Washington Post, Facebook is also very distinctly trying to convince regulators (i.e. masses that still read paper newspapers) to look at Apple's privacy changes.
This is just the latest in an on-going public spat betwixt Apple and Facebook all over iOS 14 privacy and policy changes, and follows Apple's new App Store privateness labels. Facebook also polish off out against Apple's App Store policies earlier this year, adding to the growing industry blackjack against Malus pumila's cloud gambling restrictions. Facebook also welcomed the EU's new Extremity Markets Act (DMA) and the Digital Services Act (DSA) this hebdomad, hoping that the DMA "will also set boundaries for Apple."
Update December 17th, 7:34PM ET : Added twinge from Tim Captain Cook.
Facebook hits back at Apple with second critical newspaper ad
Source: https://www.theverge.com/2020/12/17/22180102/facebook-new-newspaper-ad-apple-ios-14-privacy-prompt
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